|
A traffic leader is one that receives the highest traffic share in the industry for that keyword. We wanted to see what this list would look like if we removed all branded keywords. Besides popular big brands, what other keywords are driving traffic in the e-commerce industry, and who gets the most traffic from these keywords? The results are interesting, but not what you might expect. When people aren't searching for a brand's website, they're searching for a brand's product. We’ve learned that most of Amazon’s traffic comes from people looking for Amazon-branded products or other branded products. You can narrow your search to the field of e-commerce.
For example, you might want to identify the top keywords driving traffic to a price industry email list comparison or coupon site. We decided to go in a different direction for the industry. Ecommerce is heavily influenced by trends, so we wanted to understand which keywords were new in this space. Using , you can discover new keywords that people haven't searched for some time ago. Again, Amazon is the big winner and secures most of the traffic. But take a closer look at the type of keywords. The top ranking organic keywords are the titles of movies, shows, or books. Very few searchers use product descriptions to find what they're looking for. When shopping, people look for brands or well-known websites.

KEYWORDS FOR FASHION AND APPAREL Fashion and shopping go hand in hand. If your business involves selling clothing, shoes, or accessories online, you should definitely check out keywords in the fashion industry. Despite online shopping's boost over the past two years, only Chinese fast-fashion sites have managed to generate more traffic than their retailer rivals. Less than half of that is organic, while its US competitor (No. 1) gets almost all of its traffic from organic searches. The popular keywords for banking and lending let us jump into an entirely different industry. Online banking is another area that has grown in popularity in recent years. The industry has gotten a boost during the pandemic.
|
|